The Research Into The Adjustment Of Industrial Structure Based On Consumer Demand Perspective

At present, China has entered a critical stage of building a moderately prosperoussociety, to further deepen reforming and opening up, accelerate the transformation ofeconomic development is the top priority of the current work. The Eighteen Reportnoted that the transformation of economic development mode, and enhance theinnovative power of economic development, making economic developmentdepending more by domestic demand, especially consumer demand, which is a moreclear roadmap of China’s economic transformation. In this paper, under thebackground of transformation of economic development, with consumer demand asthe starting point, analyzing the current development of consumer demand,forecasting future trends and conducting empirical research in harmony with theconsumption structure and industrial structure, and thus propose measures ofindustrial restructuring.In this paper, I have used the correspondence analysis, cluster analysis, grayrelational analysis and harmony analysis to analyse China’s eastern Midwest andNorth、 East urban consumer demand, consumer demand among different incomegroups and urban and rural consumer demand. The use of gray relational analysis topredict future trends in consumer spending. Use data to measure the harmony betweenthe consumption structure and industrial structure, concluded that the level ofconsumer demand is rising, the consumer structure is more reasonable. Culture,education, transportation, communications, health care and other consumer hot spotsgradually formed, they played a more important role in guiding the development ofrelated industries, but I also found that the harmony between the consumptionstructure and industrial structure needs to be improved. With the changes in thestructure of consumer demand resulting from rising income levels is a fundamentaltransformation of industrial structure. Therefore, in order to adapt to changes inconsumer demand, industrial structure should be adjusted as follows: speed up theadjustment of agricultural structure, creating an ecological and safe agricultureconsolidate and develop the consumer goods industry, enhance the competitiveness ofcore industries; vigorously develop tourism industry, culture and education industries,sport industry, healthcare pension industry and other tertiary industries, make effortsto expand the consumer space; focus on the development of real estate, automotive industry, energy saving and environmental protection industries.