Study On Sustainable Development Strategy Of Tobacco Companies In Liaochen

Over the past ten years, Liaocheng Tobacco Company has been insisting onscientific development, hard-working, seizing opportunities, innovation, and reform,accumulating a wealth of experience and achieving good results in improvingmanagement capacity, culture, and infrastructure management. All of these laid agood foundation for the future development. As a member of Chinese TobaccoIndustry, Liaocheng Tobacco Company faces more intense situation and externaldevelopment environment since the separation with AIC in2003. The company has todeal with a number of important issues, such as how to seize developmentopportunities, how to use advantages of national policies, how to meet the challengesof the future, how to consolidate the results of development and reform, and how tomaintain a healthy scientific development.According to the development of tobacco industry at home and abroad, thisthesis is based on the guide of strategic theory of enterprise and theory of sustainabledevelopment, using relevant data to analyze internal and external environment ofLiaocheng Tobacco Company which acts as object in the research. On the basis ofstrategy of sustainable development of Liaocheng Tobacco Company, strategy ofservice branch, strategy of construction and improvement of service capacity,mechanism of establishment and operation of strategic cooperative partner,implementation of guarantee and advice of countermeasure, this thesis offers relativedevelopment strategy in order to cope with market competition and fulfill the goal of“Distribution Industry Pioneer in West Shandong”, providing data and reference forsustainable development of Liaocheng Tobacco Company.