Study Of "grand Tourism Concept" Based On Grounded Theory

Our government makes the tourism industry as a strategic pillar industry of the nationaleconomy, strengthening the concept of grand tourism and comprehensive industry.Currently, the tourism industry has been extensively discussed mainly by quantitativeresearch method, while qualitative research method is relatively weak.This paper follows the grounded theory method of the original version, and usessome procedural operating practices for reference. Theory is constructed through datacollection, open coding, axial coding, selective coding steps and processing of data bysoftware QSR Nvivo8.0. The original data is formed by in-depth interviews and so onduring data collection. In the stage of open coding,182concepts and21categories arefound.10categories are formed during the stage of spindle encoder. Then in the phaseof select encoding, the core category, sub-core areas, the general category come intobeing.Research findings are as follows. General areas: the basic properties of the tourismindustry are analyzed. And we establish a treatment based on the study of perceptual orcognitive basic attitude, summarize the evolution path of Huangshan city promotion andmarketing work, discover the existence of problems and propose appropriatecountermeasures, analyze the tourism internationalization of Huangshan city, discoverthe " yellow tourism " phenomenon and its forming reasons and " the possibility ofparticipation." Sub-core areas: Huangshan tourism industry takes tourism attraction asthe core, food, hotel, transportation, shopping, entertainment and related industries asextend, professional segmentation of the industry as supplement. Tourism industrycontains the core, related assistance, extending four dimensions. Core areas: Huangshantourism system is constructed combined with the fact of Huangshan tourismdevelopment."Grand Tourism Concept" is obtained by summarization of the practicalexperience of Huangshan tourism development."Grand Tourism Concept" is adheringto the industry as longitude, people’s livelihood as latitude, and the high-end, highefficiency, high radiation as an important focal point. Qualitative and quantitative research methods are equal. The superiority isdepending on effect. The application of Grounded Theory in this field is premier, whichis the innovation of this article. I hope that more and more researchers will try to usequalitative research methods.