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TLF Research And Practice Of Enterprise Culture Construction Tobacco Companies

Posted on:2015-06-29Degree:MasterType:Thesis
Country:ChinaCandidate:L B ZouFull Text:PDF
GTID:2309330431492121Subject:Business administration
Abstract/Summary:PDF Full Text Request
The enterprise culture construction as an important part of the enterprise’soverall development strategy, is to mobilize the team passion, create a teamatmosphere, the strong grasper enterprise positive energy transfer. Especially in thebig background in twenty-first Century of the economic globalization, theinternational tobacco control treaty, the public opinion influence brand vigorously,integration, reform of system and mechanism, to the tobacco enterprises has broughthitherto unknown challenge, to take "safeguard national interests, safeguarding theinterests of consumers" state-owned enterprise, the power of culture is particularlyimportant at the moment.In December20,2005, the national tobacco industry communicationenterprise culture construction in Changsha held. At the meeting, the national bureauputs forward an enterprise culture construction period of the overall goal, this marksthe start a comprehensive enterprise culture construction industry. Xinjiang tobaccoimmediately issued "three year plan"2006-2008year the building of enterpriseculture, opened the Xinjiang tobacco to "dedication" as the core of the cultureconstruction of curtain moved each prefecture, city, the company developed a seriesof enterprise culture construction.TLF tobacco companies as one of the fourteen regions of Xinjiang Province,the municipal units, will be moved to the implementation and practice of culture inthe spiritual culture, institutional culture, behavior culture and material culture fouraspects, has made some achievements, but also met with some problems. This papersummarizes the domestic and foreign enterprises from the culture and the constructionof the theory expounded on the review of my understanding, through the enterpriseculture construction process of the tobacco industry, the provincial company, the tobacco companies TLF the formation of enterprise culture background, theconstruction of enterprise culture in the process of practice, the main achievementsand existing problems in the enterprise culture to analyze objectively by means ofanalysis, and the characteristics of enterprise culture in terms of practice practicesome enterprises draw inspiration, solve culture "to the problem in practice". Throughthe research, combined with the actual, and puts forward countermeasures for someenterprise culture construction and practice, to explore suitable for development of thetobacco companies, enterprise culture practice method and can bring the competitiveadvantage for them, this will contribute to the effective practice of TLF tobaccocompanies corporate culture has certain reference and referenc...
Keywords/Search Tags:tobacco companies, enterprise culture, practice
PDF Full Text Request
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