Study On The Building Of Enterprise Culture Of The Tobacco Company In Taizhou City

The corporate culture is the soul, the eternal power of enterprise development, the building of enterprise culture is the inevitable choice of the comprehensive construction of moderm tobacco. Paper selected for the representative of the municipal tobacco companies-Taizhou City Tobacco Company as a research object, this proposition to enhance the level of the building of municipal tobacco industry corporate culture research, and in accordance with the results of the analysis gives a preliminary countermeasure initiatives.Firstly,read the extensive literature on the basis, combined with the course of development of the theory of corporate culture, the basic theory of the concept of corporate culture, characteristics, value, point to understand corporate culture construction for the special significance of the tobacco companies, focuses on corporate culture4hierarchy construction theory, material culture (physical layer), behavior, cultural (behavioral level), the institutional culture (system layer) and the spiritual culture (spiritual level), given the general approach and methods of the building of enterprise culture, pointed out that the enterprise common misunderstanding in the process of cultural construction, laid a theoretical foundation for the next text and the specific object.The paper reviews the cultural construction of the Chinese tobacco companies history and its architecture system, that "the national interest first, the interests of consumers first industry shared values, the responsibility of tobacco, tobacco integrity, harmony tobacco industry vision to serve the country, the return The mission of social achievements of employees, industry, tolerant and open, innovation, dedication, self-discipline self-improvement "industry spirit," devote themselves to work, low-key man,"Industry Code of Conduct credo," to talk about responsibility, honesty, efficiency, emphasizing the dedication "Industry Code of Conduct. The paper also introduced a higher-level units of Taizhou tobacco-Jiangsu Tobacco established concentric service brand and the "heart" corporate culture architecture system, detailed exposition of the external conditions of the cultural construction of the tobacco companies in Taizhou City, given the Taizhou City The tobacco companies to enhance the level of corporate culture construction panoramic view of the background scan.Tobacco company in Taizhou City, set up a time later, the development of corporate culture is potentially very strong, positive response to the state Bureau, Provincial Bureau on the cultural construction of the tobacco companies know that the spirit and the general requirements and initially set up the architecture of corporate culture system containing seven aspects, especially kind to others, beyond the self, happy work "Code of Conduct distinct performance characteristics of the cultural construction of Taizhou tobacco.Of course, the cultural construction of the tobacco companies in Taizhou City, due to a late start and other reasons,there are many shortcomings to be improved in order to accurately grasp the deficiencies in the building of enterprise culture, the paper innovative analysis of the questionnaire,according to business structure theory of culture, from the enterprise services, corporate codes of conduct, enterprise system, to start the construction of corporate philosophy, respectively, to select one of the key event design a questionnaire approach to identify the impact of enterprises on the basis of analyzing the questionnaire results the undesirable elements of the culture, to obtain improvements to the building of enterprise culture of the company’s ideas and methods of diagnosis, the formation and development of corporate culture. Through detailed analysis and interpretation of the questionnaire, summarized the cultural construction of the tobacco companies in Taizhou City in the four-level structure related problems and their causes. Finally, to address the problem and the cause of the problem, combined with the actual development of the tobacco company in Taizhou City, made a detailed solution.First is to strengthen service brand building, mainly through the build1236of concentric circles of the "Care" service brand development model, strengthen the service brand of the six system building a service brand communications systems (scientific, professional services team building, refinement of the modern logistics service system, the synergy of the industrial customer service system, the quality of the retail customer service system, the legal system of market management services system), give full play to the municipal company as the main role of service brand building, focusing on the characteristics of embodiment and advantages of mining landing to promote cultural, improve service levels, to show their own characteristics, and enhance the overall image.The second is to strengthen the behavioral and cultural development, making an important card of the tobacco companies in Taizhou City. The giants measures are:to develop codes of conduct, to build a scientific pattern of behavior; perfect rules and regulations to build an effective incentive mechanism; focus on a typical guide to build a good atmosphere; make full use of the carrier to construct a smooth publicity platform.Third is to promote the institutional culture, and enhance the cultural level of the building of the tobacco companies in Taizhou City. Build the system of enterprise management system, strict regulatory regime,"full standard" for the starting point of the institutional system of innovation and excellence, the concept of corporate culture in Taizhou tobacco penetration to establish a new system bit by bit, using the system to regulate employees’ words and deeds.Four build the concept of cultural construction, combined with the local characteristics of and Taizhou tobacco, the actual work, extract the rich the Taizhou tobacco characteristics "Sunshine Care" culture concept (sunlight decision-making, the Sunshine, Sunshine Enterprise Service sunshine state of mind, sunshine state, the sun method, the sun relations).These solutions and measures, points out a practical way for the Taizhou tobacco the future building of enterprise culture, but also for the tobacco to the municipal level to explore and research the cultural construction of the tobacco companies a useful exploration.