Research On Quality Cost Management Of Real Estate Development Project Based On Strategic Perspective

After decades of development, real estate has become a pillar of Chinese economy. Withthe regulation of the national macro-control policies and consumer rationality for the realestate industry, the real estate industry of our country has gone through the initial stage, thestage of development, and now it has reached the stage of maturity. Any industry will showthe fierce competition in the stage, the real estate industry is no exception. The traditional costmanagement methods can not adapt to the competitive environment. So it should adopt theadvanced cost management method. Quality cost management based on strategic perspectiveis the cost management method of all-round, multi angle. So the real estate enterprises mustadopt the method to analyze, evaluate, control the cost management activities of the project.So that the company can be in invincible position in the fierce competition.This paper is divided into seven chapters. Firstly, it introduces the basis knowledge,significance, research status at home and abroad. Secondly it discusses the relevant theories ofstrategic management, quality cost management and real estate development project theory topave the way for the following discussion. Thirdly, it analysis these issues of real estatedevelopment project cost management. Then it introduces the feasibility and necessity ofimplementing the quality cost management based on strategic perspective. Fourthly, itdetermines the target market positioning and quality positioning from the environment of realestate development project’s internal environment and external environment by using thestrategic positioning analysis tool. Fifthly, it takes some measures to control the cost ofprojects from supplier, real estate development company, customer. It breaks the singe oftraditional cost management. Sixthly, the paper establishes the corresponding evaluationsystem, in order to quantify the performance of real estate development projects costmanagement. Finally, to make this method applying used in practice, the paper introducessome guarantee measures, such as establishing enterprise culture of quality cost management,establishing appropriate organization, establishing information platform.