The Mass Pricing Studies Of Public Rental Housing

Since the housing reform have been done in China, the real estate marketindustry is developing rapidly in our country, but the housing problem has alwaysbeen the hottest topics of the people’s livelihood in China, especially in thelow-income group of the social income groups, known as "sandwich layer" who can’tafford to buy commodity residential house in the market and is not eligible to applyfor the affordable house. This housing embarrassment of them illustrates that ourcountry’s current housing security system remains to be further perfected. In this case,In order to guarantee the housing interests of low-income groups and change the rigiddemand of the real estate market, which have the effect of inhibition of prices, publicrental housing arises at the historic moment. Public rental housing has been fraughtwith problems from arising, especially the problem of how to price, has been thefocus of the people and the media. To some extent, the success or failure of publicrental price will be related to the smooth implementation of this policy, so the pricingis the core issue of public rental, is a top priority.This paper analyzes the background of the present stage of public rental housing,including public rental existing supply model and the current pricing situation, pointsout its problems on pricing, puts forward the necessity of public rental housingvolume pricing and pricing targets. On this basis, through the analysis of theinfluencing factors of public rental housing and the different modes of supply ofpublic rental, paper presented two technical routes for volume pricing which is basedon cost-oriented technology roadmap and the other is based on market-orientedtechnology roadmap. One of the volume pricing that based on the cost of public rentalhousing-oriented model relies on the cost basis and finally an individual rent can befurther determined for the low-income groups. Volume pricing based on public rentalhousing market-oriented model to market-oriented rents proposed hedonic pricemodel can be applied to identify the corresponding public rental housing market rent,and then the rent is determined by measuring the protection of individual welfare toensure that it can achieve the goal which is efficient, fair and reasonable and strive towork for the government’s decision to provide support.