Development Strategy Research On A Cruise Line

With the development of the international market constantly seeping into our country and the deepening of the international economic and cultural exchanges, our country’s cruise industry got rapid development. And as the growth of the national economy and the residents’disposable income’s increase, our country’s cruise market also showed a large potential development. Due to the yeoman’s service and special feeling our country’s cruise tourism has attracted more and more people’s attention. As the leading enterprises of the roll-on industry at the present stage and in the face of the huge cruise tourism market in our country, A cruise line has the corresponding advantage in the cruise industry development, and of course, at the same time it also has to face enormous pressure and challenges.This paper had a detail analysis on A cruise line’s cruise industry development strategy. First of all, it had a brief introduction of strategy’s formation, corporate strategy’s connotation, features and content and so on. And it summed up the cruise company strategy development model. Secondly, there was a case analysis on a development strategy of international cruise line-Carnival Corporation&plc. And based on the current situation of the Carnival’s development, it had researched Carnival’s strategic environment, advantages and tactics. Thirdly, there was a strategy analysis on A cruise line. According to the compare between A cruise line and Carnival, the reference significance of Carnival’s development for the emerging cruise lines was summarized. Fourthly, it had a forecast analysis on A cruise line’s operating income, net profit and Carnival’s operating costs and had a result comparison. Fifthly, according to previous chapters’analysis, A cruise line’s development strategy was made, including strategic target, strategic focus, strategic implementation and strategic control. Lastly, according to this paper’s research, it made a brief summary and outlook.Through the analysis of the development strategy, this paper can be concluded that A cruise line has great strategic advantage on developing of cruise industry. Although the current domestic cruise market is still in the development stage, along with the enhancement of people’s understanding of cruise tourism and the improvement of residents’disposable income, based on its development advantages and the effective implementation of the strategy management, A cruise line must occupy an important position in the cruise market and gradually develop into a renowned integrated shipping company.