Research On Business Model Of Homemaking Serivce In China

With the rapid development of our country’s economy and the gradual change of social life, family miniaturization, an aging population, life modernization, service socialization phenomenon such as the more hasten is clear, people’s demand for domestic service more and more strong and slow development of domestic service industry, the service level of the contradiction between the good and bad are intermingled in deepening. Although people are keen to a specification, the emergence of the modernization of professional housekeeping service market, but the emergence of the market. Because, throughout the current domestic relevant domestic research, more emphasis on domestic services management present situation analysis, the quality management of the maids, the legal system of domestic industry and the development of the advanced countries or regions experience summary and so on. The related research achievements for the development of Chinese domestic industry management provides a good reference and the suggestion, but without a domestic service business model in China, domestic research enterprise management mode, to guide our domestic enterprises and the lack of a set of fast growth, domestic service market steady operation mode of the development of the system.In this paper, after studying the related literature, on the basis of detailed analysis of the domestic service industry development present situation in our country, think at present, the domestic service market has "industry begun to take shape, and constantly improve the service level, to diversify the products", but there are also "expanding gap between supply and demand, industry order insufficient standard, national policy seriously", etc. Then, this paper analyzes the current domestic services the main three types of business models, namely the mediation system, membership, and the specific form of the staff and their respective advantages and disadvantages. Then, the biggest domestic enterprises to domestic largest brand "middle housekeeping" case study, the business model to analyze the staff,"middle housekeeping" business model has the following characteristics:1. The multi-channel recruitment of staff, the starting point of the high talent;2. Don’t be a dragon training, improve service quality;3. The diversified product design, increasing the profits of the company;4. Electronic commerce combined with OA system, improve operational efficiency;5. All-the-way tracking service, pay attention to customer relationship management (CRM);6. Treatment of all employees, enhance employees enthusiasm;7. Chain, enhance market competitiveness. From the cases and sums up the enlightenment of domestic enterprise management. Finally, the integrated China’s national conditions and the actual industry, the author applies the method of inductive deductive puts forward the innovative concept of China’s domestic service business model and policy Suggestions. The proposed domestic service business model innovation has two main business strategies and policy recommendations. Enterprise:1service-oriented marketing, enhance market competitiveness;2to accelerate the introduction of foreign domestic helpers, improve housekeeping service system;3deepen the school-enterprise cooperation, to open domestic institutions and professional;4Franchise Development to expand the brand. Policy:1implementation of national unified training, research;2public platform to build industry information;3increase support staff system domestic enterprises;4specification contract style, a sound security system.This article is simply the optimization of the concierge services business model in our country, the practical application effect remains to be seen, and the textual research. Domestic service business model research remains to be further in-depth, quantification, need further comprehensive research methods, the existing staff of domestic service business model is still need further perfect, perfect, in order to improve the building method of practical operability.