The Research On Reputation Evaluation Of The Residential Property Management In Proprietor Perspective

With the rapid development of the housing service industry, residential property management enterprises increasingly fierce competition between. Residential property management companies in the industry would have good corporate reputation, quality for enterprise’s soft power and relative critical impact on competitive advantage.This study firstly to review of literatures at home and abroad, to select and determine the corporate reputation based on the stakeholder theory and expectation theory survey research content and method. And based on the relative theory of residential property management, corporate reputation, in reference to the existing stakeholder perspective of corporate reputation evaluation system as well as the relevant provisions of the state on residential property management enterprises, on the basis of the preliminary build the index system of evaluation model. Then ask survey method is used to group questionnaire survey, by stratified random sampling to select180owners evaluate index system, the collected data using SPSS19.0reliability analysis, factor analysis, correlation analysis, determines the owners of residential property management enterprise reputation evaluation model of six main factor and20of the underlying index. Followed by combining expert questionnaire survey to obtain the relative importance of evaluation data, USES the analytic hierarchy process to determine the weight coefficient between each main factor. Finally through to the index system and structure to determine the weighing values of main factor owners of residential property management enterprise reputation evaluation model. Then select Changsha good wish Beijing property management co., LTD., Changsha VANKE property service co., LTD.2with the same qualifications of residential property management enterprises to carry out the empirical application of assessment of corporate reputation.Based on the generality of the residential property management enterprise reputation evaluation model analysis for the further study of the thought:in the current fierce market competition, cultivation and management of residential property management enterprise reputation should adhere to meet the demands of the owners of the targeted as the direction, on the premise of pay attention to enterprise’s daily behavior, can improve the enterprise market position and improve enterprise management ability, and the continuous high quality property management services, forms the enterprise reputation strategic advantage, so as to promote the promotion enterprise’s soft strength and market competitiveness, achieve the development of the enterprise. Due to the continuously strengthened and the research on the corporate reputation, in the residential property management enterprise reputation evaluation in the study of other stakeholders can be further in view of the enterprise groups, to break through the confine of static research and to study the dynamic tracing in the broader environment of residential property management enterprise reputation evaluation general conclusions.Through research and analysis that:in the current fierce competition in the market, foster and residential property management companies should adhere to corporate reputation management targeted to meet the needs of owners as a direction to focus on the daily behavior of enterprises as the premise, whatever enhance their market position and to improve the business management capabilities, and continuous quality and efficient property management services, corporate reputation formed a strategic advantage to promote the effective development of enterprises.