Ecomomic Analysis Of Company Competitive Advantage Between Ford System And Post Fordism

with the continuous deepening of economic globalization and wide application ofworld network and information technology, the external business environment ofenterprise has changed since1970, Which also led to a revolution of manufacturingindustry organizational mode of production in western developed country, namelyFord system turned to Post Fordism. The change root in the complexity of marketdemand and labor group. We should not just look it as a kind of advancedmanagement methods and a change of production technology. In the new marketenvironment, the rigid flexible business performance of new post Fordism is betterthan that of Ford system. This difference is endogenous; the deciding factor is thedynamic ability that post Fordism enterprises have to deal with market uncertainty.In this paper, through introducing and comparing the context between Fordsystem and post Fordism, we get the competitive advantage of post Fordism,continuous innovativation and flexible manufacturing is the purpose andcharacteristics of the post Fordism. Specialization and network is the basicorganization form of post Fordism, and dynamic capability is the basis of speedeconomy of post Fordism.This paper mainly used the method of comparative analysis, the macroscopic andmicrocosmic and literature review, Based on the research on the existing relatedliterature, through the multi comparison between Ford system and post Fordism, andusing the model of monopolistic competition to compare and analyze, and to revealthe difference and the rule of evolution of the competitive advantage of enterprises indifferent background. Researching the new changes and new trends of post Fordismhelps to provide insight into the global industrial restructuring and enterprise in thecompetitive edge. Post Fordism expanded the connotation, range and channels of thecompetitive advantage of the enterprise, which provide opportunities and newperspective to new development for competitive advantage of enterprise. The corecompetition power is the fountain of sustained competitive superiority in an enterpris.