A Supply Chain Enterprise Development Strategy Research

Along with the development of global economic integration, global manufacturing industry, circulation industry, service industry has had the revolutionary change, these changes are reflected in the competition between the enterprises evolved into the competition between supply chains, the goal is to maximize the value of the supply chain, to achieve the optimal supply chain efficiency.First of all, the formation of the supply chain enterprises, business model, and research and analyze the supply chain management, put forward enterprise development challenges faced by the supply chain. Then A supply chain are introduced as A case study object, analyzed the service content of the enterprise, business model, profit model and enterprise economic value, at the same time, the enterprise in the face of many competitors at home and abroad, the existing customers on service brand recognition degree is low, lack of supply chain professionals and finance income instability problems. Based on the method of theory with practice, from the enterprise existing macro morphology to specific status of the micro, environment analysis, five model analysis, SWOT analysis and SQPM the matrix of the theory of A supply chain for the qualitative analysis and quantitative analysis, determine the enterprise overall development strategy goal and strategic focus, complete A supply chain enterprise development strategy, strategic choice. To ensure the smooth implementation of enterprise development strategy, through the development system and mechanism and organization and coordination, the talent team construction, brand operation execution, industrial integration development, capital operation, such as for A corporate strategy provides the safeguard measures. Finally, summarizes the research and implementation of A supply chain enterprise development strategy, so as to realize the long-term development of the enterprise.Based on the research of the target enterprise, can set up its own development strategy to the enterprises engaged in the supply chain to provide directional guidance, at the same time to provide reference for the research of the development of the theory of supply chain and practice and new ideas. The future of the industry development, the operation value can provide the new train of thought, at the same time, have the effect of topic.