Research On Determinants Of Culture Creativity Enterprise Innovation In China

Abstract:With the improvement of material life level and life and work pressure increases, people’s demand for spiritual and culture products increased gradually. Culture creativity products cater to the people of this demand. In recent years our country culture creativity industry has made great progress, but the industry products are general lack of innovation, and imitation and follow suit phenomenon still exist in great quantities, which leads a large number of cultural products market to be occupied by foreign products. As a significant basic power of survival and development for cultural creative enterprises, it is imminent to promote the innovation ability of Chinese culture creativity enterprise.Based on the relevant literature and the small scale of open questionnaire survey, we extract the determinants and build the model of determinants of culture creativity enterprise innovation. Therefore a survey is conducted to verify the model. The conclusions can be shown as follows:(1) Knowledge acquisition, enterprise supply chain external integration, enterprise innovation atmosphere; trust factor of supply chain coordination, enterprise internal supply chain integration and knowledge integration ability have a positive influence on culture creativity enterprise innovation, and there are significant differences between different enterprise scales and enterprise business.(2) Interpersonal relationship, commitment, innovation atmosphere, enterprise internal supply chain integration and external integration of supply chain have a positive influence on knowledge acquisition ability, and there are significant differences between different enterprise ages and enterprise business.(3) Trust, commitment, the external supply chain integration, interpersonal relationship and the external supported environment have a positive influence on knowledge integration ability, and there are significant differences between different enterprise ages and enterprise business.(4) Commitment and interpersonal relationship factors of supply chain coordination have a positive influence on enterprise internal supply chain integration, and there are significant differences between different enterprise ages, enterprise scales and enterprise business.(5) Commitment, trust, interpersonal relationship factors of supply chain coordination have a positive influence on enterprise external supply chain integration, and there are significant differences between different enterprise ages, enterprise scales and enterprise business.There are2pictures,104tables...