ZJB Financial Products Mobile Mall Business Plan

The rapid development of China’s mobile Internet. In2013the number of Chinese mobileInternet users reached500million people. China’s mobile Internet market size in2013was106.03billion yuan, an increase of81.2%. Expected to2017, mobile Internet users willbecome the first major user groups of the Internet, mobile end users will be the mostimportant Internet channels. Chinese banking and financial products offering to raisesubsisting in good condition, personal wealth management to enhance the willingness andability to buy. According to statistics, as of June30,2014, the National Banking subsisting51,560financial products, financial book balance of12.65trillion yuan of funds, financialproducts87,718banking financial institutions issued a total, total funds raised49.41trillionyuan. Among them, the general individual customers’ products to raise funds34.33trillionyuan, private banking customers exclusive products to raise funds2.63trillion yuan.2013was the first year of Internet financial, Internet and other financial products market balancetreasure booming, while the State of the Internet supportive financial development, localgovernments have introduced Internet financial development policies. In the above goodbackground environment, the experts agreed that2014will usher in the first year of themobile Internet finance, financial products, mobile Internet has huge market potential.ZJB financial products is a mobile mall to buy financial products, mobile Internetapplication platform, is a new mobile Internet financial products. This paper first introducesthe basic situation functionality, core values, target customers and profit model and otherproducts; then the current macroeconomic environment and industry environment carried outa detailed analysis on the basis of SWOT analysis on the development of strategic productsmade a choice; Next, the article focuses on the product’s marketing plans and operationalplanning, and marketing goals made based on financial projections and benefitassessment; Finally, uncertainty and risk of the project were analyzed and the correspondingrisk response strategies.This paper argues that, ZJB financial products as a mobile Internet mobile mall offinancial products to meet the needs of our customers, but also conform to the trend of marketdevelopment. At the same time, through analysis and forecasting, you can see the obvious characteristics of the product, with strong profitability, less investment risk. Therefore, thisproject has a better social, economic value, totally worth the investment.