The Analysis Of None-oil Business In Sinopec Hebei Marketing Company Gas Station

There are more and more competitions in retail market of China petroleum.Due to tiny profit and fierce competition, single pure oil was not lived up to theneeds of long-term development. It is inevitable for oil marketing to step intomeager profit era. Experiences abroad had demonstrated that none-oil business isa new start of profit. Developing the none-oil business has become an easychoice for gas station to reduce optional risk and increase profitability andviability. SINOPEC Hebei Marketing Company has set about expanding serviceof gas station to change the state of single service. But low income, differentconsumption custom and backward management system has limited thedevelopment of none-oil business.Based on macro-environment, consumer demand and horizontaldiversification and by means of analysis of the change of market factors andconsumer demand, this thesis demonstrated that the shortage of single serviceand discussed the experience at home and abroad of none-oil business in gasstation. Eventually, we found out the theory evidence for SINOPEC HebeiMarketing Company to develop the none-oil business.Meanwhile, according to the practice of SINOPEC Hebei MarketingCompany, this thesis analyzed framework of competition, main competitors andthe customers’ market of SINOPEC Hebei Marketing Company, segmented andrepositioned. Through SWOT, the paper analyzed the advantages anddisadvantages, chances and risk of SINOPEC Hebei Marketing Company.Last, the thesis analyzed the none-oil business’ marketing strategy, ways anddifficulties. Using the relative marketing strategy theory, the paper also promotedthe solution and suggestion of the practical difficulties.