Study On The Green Business Development Model Of Shandong Province

At present, energy, resources and ecological environment have increasingly becomeimportant forces for human society development and production. The essence of greenbusiness is to strengthen environmental protection and ecological management, and pursuitharmonious and sustainable development of the economic interests, social benefits andecological benefits by reducing the excessive consumption of energy and resources.Shandong province is actively building a resource-saving and environment-friendlyharmonious society. The development of green business is an important way to achieve thisgoal. Therefore, the researches on green business in Shandong province have importantpractical significance to achieve the overall coordination of sustainable development. Greenbusiness is the research object in this paper. Firstly, this paper introduces the connotation andcharacteristics of the development model of green business from the aspect of theory;secondly, uses the standard analysis method to describe the commercial development status ofShandong, at the same time, uses the entropy weight method and DEA model to doquantitative analysis for green business economic efficiency of Shandong province. At last,we obtain that the green commercial development of Shandong Province is still in low level,and we must vigorously develop the green business in Shandong province; after that, thispaper analyses the favorable conditions and restrictive factors of green business in ShandongProvince, and gets the mode and path for Shandong province to develop green business mustrely on; finally, this paper builds a green business development mode combining with thedevelopment situation of Shandong province economy, and puts forward some securitymeasures to ensure the development of green business.