Research On Influencing Factors Of Tea Farmers' Ecological Production Behavior

The tea industry is a traditional and characteristic industry in China.As an important part of modern agriculture,strengthening the Chinese tea industry is an important part of promoting structural reforms on the agricultural supply side.It is also an important way to help overcome poverty and a task for the development of modern agriculture.Fujian Province,as a major tea-producing province in China,is also the main production area of oolong tea.In recent years,with the high attention of the government,the Fujian tea industry has developed strongly and achieved many remarkable achievements.At the same time,Fujian tea industry also has a series of problems such as overcapacity,increased production costs,tea quality safety,agricultural non-point source pollution,and tea garden ecological environment.Facing the fierce market competition environment,taking the road of green development is tea industry should do it firstly which create a sustainable tea economy.The inevitable choice for development.Fujian tea industry must accelerate the transformation of production development mode as well as ecological production,it is an inevitable way to achieve green and high-quality development of tea industry.As the main body of tea production field-tea farmers,the degree of "ecological" of their production behavior is closely related to the statusof ecological development of the tea industry.Faced with the background of green agricultural development in China,how to promote tea farmers to participate in ecological production is key point which should be focused on.However,although there are many studies on agricultural green production and ecological behavior in the current literature,few studies on its ecological production behavior from the perspective of tea farmers.So which kinds of factors influence the ecological production of tea farmers? Clarifying the tea farmers' ecological production behavior and its impact mechanism can help encourage and guide tea farmers to participate in the ecological transformation of the tea industry,thereby improving the ecological environment of the tea garden and alleviating the contradiction between man and nature,and promoting the green transformation of the tea industry and increasing the income of the tea farmers,those are important things.Therefore,this paper takes tea farmers in the main producing area of Wulong tea in Fujian Province as the research object.First,sort out the relevant research and theories of scholars at home and abroad;second,on the basis of defining the concepts of ecological production,behavior,and tea farmers' ecological production behavior,construct an indicator system of tea farmers' ecological production behavior through theoretical analysis,and put forward research hypotheses and theories Analytical model;again,a questionnaire survey was conducted on tea farmers inAnxi County and Wuyishan City,the main producing areas of Wulong tea in Fujian Province,and an orderly logistic regression model and then explore and analyze the individual characteristics,endowment characteristics of family resources,awareness of social responsibility and ecological production awareness and the influence degree and direction of external environmental factors on tea farmers' participation in ecological production;finally,according to the empirical analysis results,give countermeasures and suggestions for optimizing the ecological production of tea farmers which proposed from the tea farmers and the government.This article draws the following conclusions through research:(1)The relationship between tea farmers' ecological production behavior and various influencing factors: In the tea farmers' personal characteristic variables,tea farmers' gender and education level have a significant positive effect on tea farmers' ecological production behavior participation.Although the age variable is not significant,it also has a negative impact on tea farmers' ecological production behavior;in the characteristics of tea farmers' family resource endowments,the part-time situation has a significant positive effect on tea farmers' ecological production behavior;in the tea farmers' social responsibility awareness variables,The degree of attention to the ecological production technology and management methods of tea and the attitude towards theecological transformation and development of the tea industry are important variables,which have a positive effect on the degree of participation in the ecological production of tea farmers;the recognition of ecological production by tea farmers Among the known variables,the production of ecological tea products can increase economic benefits,and will improve the quality of tea by the use of ecological production management technology,which shows the considerable variable and positive impact.Among the variables of external environmental factors,agricultural technology training,strict market supervision and The punishment system is a significant variable,and measures such as government branding of ecological tea products and certification of organic tea have a negative impact on the participation of tea farmers in ecological production.(2)Policy recommendations for optimizing the ecological production behavior of tea farmers: strengthen education and cultivation to improve the overall quality of tea farmers;increase the income level of tea farmers and ensure the stability of tea farmers' income;strengthen tea farmers' awareness of ecological agricultural technology,deepen ecological production behavior;improve Tea farmers' ecological protection responsibility awareness,strengthen ecological awareness education;increase the government's financial subsidies,refine subsidy standards and quotas;strengthen the agricultural environmentalsupervision,establish incentive and restraint mechanisms;accelerate technological innovation and highlight green development support.