Study On The Patent Strategy Of Technological Innovation Enterprises

The market competition is more and more intense, industrial structure in our countryis need to adjust. Based on the this background, The thesis wil try to researchtechnological innovation-oriented enterprises how to utilize the patent strategy to protecttheir technology innovation.Protecting intellectual property rights has become an important strategic measure forthe foreign enterprises to maintain and improve competitive advantage. But in ourcountry, many technological innovation-oriented enterprises general lack of intellectualproperty rights consciursness and patent consciousness, and thus at a disadvantage inmarket competition. Through the research, the thesis come to the conclusion that theenterprise patent strategy must be combined with enterprise management strategyeffectively, make the patent strategy is applied to the whole process of creating value andto enhance the competitive advantage. Firstly, analyse the relationship between patentstrategy and business strategy by literature researching to definite the role and position ofpatent strategy in market competition;secondly, by summarizing and contrasting thesuccessful experience of America and Japan and other developed countries enterprises,analyse the present situation of our technology innovative enterprise, and in view of thequestion, put forward my own opinions for the formulation and implementation of patentstrategy. Finally, Through the empirical analysis of TianShiLi company, study thecharacteristics of using patent strategy, Found that its success is that TianShiLi use thepatent strategy in the whole include enterprise research and development, production,marketing, etc. And further demonstrates the research conclusion of this thesis.