The Study Of City Travel Industry Development Strategy In Less Developed Areas

It has made significant achievements on tourism industry in China since thereform and openness. China has become one of the most important travel DestinationStatus in the world. Tourism industry is more and more important in the nationaleconomy, and it has been regarded as a pillar industry or leading industry. Thedevelopment of city tourism will affect its culture, city brand, reputation, influenceand charm function directly. Tourism planning is becoming more and more importantbecause of the tourism industry developing. There are many types of tourism planningresult in different regions.In the past decade, tourism planning has been significantly impact thedevelopment of tourism industry in China. It was the indisputable consensus thatplanning needs to be in advance when developing the tourism. Therefore, the strategyof urban tourism planning will determine the competitiveness and the image of a city,and it will also impact the efficiency of resources usage in a city. Tourism planningcan raise the awareness and improve the competitiveness of the city, and it can makethe layout of play and service facilities more scientifically, the urban functions moreperfect and improve the investment environment.Based on in-depth analysis of domestic and foreign related research, this articleexplored the tourism market situation in domestic and foreign, and analyzed itssustainable development. Then it took Heze, Shandong Province which is lessdevelopment in tourism area as an example to describe an overview of its tourismdevelopment and give a qualitative evaluation. It fully analyzed the strengths,weaknesses, opportunities and threats of tourism development of Heze. Then it alsomakes a position prediction in tourism market of Heze. Finally, it proposes thetourism industry planning in Heze City.