Countermeasure Research Of Longnan Tourism Development Basing On SWOT Analysis

In recent years, with the depth of China’s reform and opening-up and obtainmember qualification of the WTO, China’s national income has far exceeded the$3,000per capita stage what the World Tourism Organization predicted that thetourism industry will be rapidly developing. For the leading role in the developmentof economy for tourism industry played on, the government also issued a series oftimely and vigorously support for the development of tourism around the policies andproposals. In this paper, city of Longnan owns unique natural landscape, humanlandscape, ethnic cultural tourism resources, with the use of SWOT analysis, For thehope that Longnan Tourism industry developing could find a better path to promote amore comprehensive development.The main contents of this paper include:1. Described relevant concepts and theories. Based on the regional tourism andregional tourism development researches analyzed Tourism trends of Longnan City.2. Described and analyzed Longnan tourism resources and tourism developmentstatue, focusing on the area of the counties and the regional Tourism resources.3. With the use of SWOT analysis for the presence Longnan tourism developmentstatus point out strengths, weaknesses, opportunities and threats which Longnantourism developing faced on. Do a comprehensive analysis of Longnan tourismdevelopment, tourism resource type, location combinations tourism resources, futuretraffic conditions, rare animals and plants investigation and protect and other haveadvantages. In economic conditions, scenic spot promotion, development, culture andtourism use, infrastructure, tourism practitioners and spot brand value aspects still at adisadvantage. Facing a good opportunities in the tourism market trends and nationaland local government policy. Market competition exists in the surrounding areas,future tourists "residence time", economic prospects, and other aspects of theprotection of tourism resources have threaten.On this basis, this article give someproposals and countermeasures for Longnan tourism development in the future,sunche as the image of the spot brand value, regional tourism productdiversification, strengthening infrastructure construction, create distinct tourismtheme and enhance regional tourism cooperation.