| Since electronic commerce platform comes into being and with thedevelopment of the technology and new theories, electronic commerce platform hasbecome the important means of transaction. Since China’s reform and opening up tooutside world, the international freight agent has been playing an important role. Itsmain function has convert into resolving the problems generate with the transportationtrade, payment, insurance, distribution and other related work service works from itsinitial helping the both side of the trade to finish the carriage of the goods. As thereare some similar characters between the international freight agent platform and theelectronic commerce platform, this thesis this paper focuses on the analysis of ideas tointroduce the e-commerce platform to the international freight agent industry.Reviewing the development of the electronic commerce platform, this thesisclears the important node of the development of e-commerce platform, its maincharacter and the successful operation of the electronic commerce platform at present.Through the analysis on S enterprise as the representative of the international freightforwarding industry, getting the main advantages and disadvantages of theinternational freight forwarding industry and it develop direction. This thesis focuseson the introduction of using the SWOT method to take the model of e-commerceplatform into the international freight forwarding industries and their comparativeanalysis. Through analyses the combination of the ecommerce platform and theinternational freight forwarding industry, research the core problem of theinternational freight forwarding industry attention especially the difficult problems forthe combination.At last we’ll get the conclusion whether it is feasible to take the ecommerceplatform into the international freight forwarding industries, and the challenges it willface at the same time. Through the researching of taking the ecommerce platform intothe international freight forwarding industries in this thesis, extracting the tacticswhich can push enterprise to change its business conception and enhance andoptimize its work efficiency. |