| Corporate business development strategy is to seek long-term survival and development,in the full investigation and analysis of internal and external environment, based on thecorporate mission, goals, business direction, development programs, implementationprocedures and safeguards for long-term, systematic and comprehensive planning. The fiercemarket competition, rapidly changing business environment requires companies to beanticipatory grasp the opportunity and risk aversion. At the same time, improve the ability torespond to unexpected situations encountered, innovation and change capabilities andsustainable development, which requires companies to carry out development strategy.The theories related to the development of domestic and foreign enterprises planning researchare summarized, combined with the characteristics of oil processing enterprises, starting fromthe actual situation of Shandong group company group limited, the use of PEST analysis, fiveforces model analysis, SWOT analysis method of investigation and analysis of the fullcompany currently facing internal and external environment, and the development planningare researched, developed the company’s development goals and future development plan, andput forward the development scheme of the specific implementation steps and safeguards. |
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