The Research Of Enterprise Culture Construction Based On Business Enterprise Value Maximization

Enterprise target choice has always been a topic of the society, along with thedevelopment of society and economy, The understanding of the enterprisemanagement has been deepened, the traditional profit maximization as themanagement goal is negative.At the same time, with the aim of enterprise valuemaximization as the management ideas are accepted and advocated by more and morepeople.In recent30years, the development of China’s private enterprises and achievedgood results. It has become one of the most dynamic growth pole in economicdevelopment in our country. Small and medium-sized private enterprises have becomean important part of economic construction in our country. Many small andmedium-sized private enterprises development, however, there is a common problem:that is not really realize the important role of enterprise culture to enterprisedevelopment, more ignored the enterprise value maximization the goal and the closerelationship between the enterprise culture construction. Private enterprises in ourcountry only through strengthening the construction of enterprise culture to realize theenterprise value maximization goal, can improve enterprise core competitivenesscomprehensively.The paper studies the existing theoretical results at home and abroad, themaximization of enterprise value and enterprise culture construction, and read widelyabout the information and data about the development of the private enterprises in ourcountry. GL automobile companies, for example, the concrete analysis problems andbottlenecks in the development of private enterprises in our country, and according tothe construction of enterprise culture as the way, in order to realize the enterprisevalue maximization as the goal, put forward the construction scheme and measures ofChina’s private enterprises.