Analyse Of Enterprises Social Responsibility And Competitiveness

In recent years, social responsibility of corporations is getting more and more attentions of business people and scholars of management. Since the mid-1970s, with the accelerated globalization process and the continuous growth of multinational corporations, Enterprises increasingly became more strong in economic strength and the wealth of our society .And they also play a more and more important role in the global economy, political social life, science , technology, education, culture, arts and other fields ,These trends led to that corporate social responsibility movement is steadily rising. Against this backdrop, a growing number of academics, and business people tend to agree with the corporate social responsibility of modern economic standpoint, that the corporations should take more responsibilities under a certain condition. Therefore, from the practice or theory, public has set higher requirements on enterprises. This makes enterprise managers face a dilemma : While on one hand corporations must take certain social responsibilities in the trend ; the other hand, enterprises are ultimately economic organizations, the manager must make profit for the shareholders,therefore the point of view that managers take corporate social responsibility as "investment" emerged.The purpose of writing this paper is to describe the theory of corporate social responsibility on the basis of Discussion on how to promote mutual relations corporate social responsibility and competitiveness of enterprises , and point out that enterprises' taking social responsibilitise is very important to promote the competitiveness.At the end of this article. i'd like to analyze the reason that why chinese corporations lack taking social responsibilities and how to improve this situation to promote the competitiveness of chinese enterprises. With the joining into the WTO, the domestic enterprises will enter accelerately the process of integration into international enterprises. This study may not be enough in-depth, systematic and rigorous, but I hope this study will serve as a trigger, while the forefront of some domestic and felt the need for corporate social responsibility of enterprises to provide some reference and recommendations.