The Research On Developing Strategy Of China Mobile Group ZJ CO.,Ltd

With the information industry into innovation-driven stage, it has grownfrom a monopoly homogenization unified market gradually evolved into thesum of a group of customer convenience and entertainment-based smallapplication market; increased complexity of the value chain, marketflexibility increased market uncertainty increases the prospects fordiversification, differentiation, broadband, convergence, the demandconsistency experience anytime increasingly prominent. Telecom companiesmust grasp this opportunity to promote innovation and enterpriserestructuring pace of development in the new stage.In this paper, China Mobile ZJ companies for the study, using the theoryof knowledge management, business strategy and SWOT analysis, discussesthe Chinese mobile ZJ external environment, the province economic, socialand political development of all aspects of real closely ZJ, clear opportunitiesand challenges in the macro environment in China’s mobile communicationsbusiness ZJ company strengths, weaknesses, current development. On thisbasis, the paper around China Mobile phase development goals, ChinaMobile ZJ proposed five-year development strategy for the company overallthinking, strategic goals and strategic priorities, and then from marketcompetition, business competition, traffic management, networkdevelopment, management improvement, etc. ZJ company proposes fivestrategic implementation strategy to ensure that Chinese companies tobecome a strong contender for mobile ZJ "absolute leader in mobilecommunications, all business areas, the industry pioneer in innovative pioneer in the field of mobile Internet infrastructure service areas,benchmarking Enterprise integrated value leader."This paper research for China Mobile ZJ achieve long-term, sustainedand stable development of guiding significance and practical value, for ourother telecom companies also have a reference for meaning.