Research On Development Strategy Of Henan YX Real Estate Company

Real estate industry of China is an important of economic development, since thereform and opening up has been in the national economy plays an important role. In recentyears, China’s real estate development shows the ups and downs of the situation, on the onehand rising prices, while the other countries for the regulation of the real estate industry hasbecome increasingly tight. The face of new developments, real estate companies to takereasonable development strategy, comprehensively implement their own developmentstrategies developed by the real estate business can become more brutal in the future marketcompetition foothold key. Henan YX real estate company is a medium-sized private realestate companies, and its development experience and the current situation is many realestate companies, similar to the problem encountered in business are also common in theindustry. Strategic Research and Development of Henan YX real estate company for theentire real estate industry has a certain representational. Therefore, this article Henan YXreal estate company for the study, combined with strategic management theories to analyzeinternal and external environment, and made a real estate company in the next few years,Henan YX development of strategic objectives and measures to be takenIn this paper, theoretical research, based on a PEST analysis and Porter’s five forcesmodel analysis method, Henan YX real estate company is currently facing internal andexternal development environment, using the SWOT analysis method Henan YX real estatecompanies currently face strengths and weaknesses, opportunities and challenges, using theBoston matrix analysis method currently Henan YX real estate company ’s own businessdevelopment situation and future prospects. By the end of the study the followingconclusions:(1) small and medium Henan Province as a private real estate companies, real estate companies in Henan YX past development strategies can not meet people currentmarket trends, companies need timely adjustment of strategic thinking, the establishmentnew development strategy to seek new development opportunities.(2) Henan YX real estatecompanies on behalf of small and medium real estate companies need to constantly adjust thefuture development of the organizational structure, optimize the allocation of resources, tothe best state to meet the fierce market competition.(3) in the real estate companies need toconstantly improve their access to strategic resources.(4) talent is an important guaranteefor the development of enterprises, need to continuously upgrade the level of human resourcemanagement.(5) in Henan YX real estate companies on behalf of small and medium realestate companies need to establish appropriate mechanisms to prevent and deal withdevelopment in the face of many risks.