The Research Of The Corporate Development Strategy In Gansu Baosheng Real Estate Development Co.,Ltd.

With the development of National economy, the real estate industry has become a pillar industry today, the boom and expansion of real estate business has become a focal point of the national economy development. Under national macroeconomic regulation and control big background, facing competition day by day intense real estate market, which beyond control environment and market shift situation, if wants to develop in the keen competition, we must carry on the strategic choice for enterprise's survival development.Meanwhile, the private small and medium-sized real estate enterprises also play key roles that can not be ignored. With the development of times, nowadays, we are in an era which strategy is the key point for victory, therefore, the strategy of competition is highlighted in the increasing competition among the enterprises. How to formulate appropriate, forward-looking and sustainable development strategies to increase private small and medium-sized real estate enterprises'competitiveness under the environment of the changing political, economic, social, scientific and technological conditions becomes the starting point and destination of this paper.Firstly, we take a brief description of the real estate, and introduce the concept of strategic employment economic and management science theories knowledge and the methods. Also, there is an introduction of the three aspects of real estate development strategies involved in the theoretical study from real estate economics, enterprise development strategy theory, theory of real estate development strategy; Secondly, apply on these theories and knowledge, we carried out a qualitative analysis about macro-economic environment of real estate development with PEST analysis and using Porter's five competitive forces model to analysis the state of competition of private small and medium-sized real estate developers in the market. SWOT analysis with the matrix are used to analysis the strengths, weaknesses, opportunities and threats of small and medium-sized private enterprises in real estate development; At last, the paper provide necessary information and strategy to Baosheng Real Estate enterprise which is based on the targeted analysis and discuss the macroeconomic environment and market condition.Combined with the results of the analysis and the relevant business of development strategy, the paper put forward the most suitable developmental strategy recommendation on the development issue of private small and medium-sized enterprises in real estate.