Study On Promotion Strategy Of Leisure Agriculture In Fujian Taiwan Farmers Pioneering Zone

Taiwan farmers pioneering park is an important platform of in-depth promoting Cross-strait agricultural communication and cooperation, which also satisfies Cross-strait farmers need, and the first to achieve win-win cooperation on both sides of the modern agricultural demonstration zone. In recent years, with constant expansion in the field of agricultural cooperation and the deepening development of communication between Fujian and Taiwan, Fujian Taiwan farmers pioneering park make full use of their own advantages, transform development ideas and actively promote the transformation from agriculture to the secondary and tertiary industry, such as agricultural processing industry and leisure services, and regard the leisure Agriculture as an important direction of industrial transformation and upgrading. At present, leisure agriculture development of the six national in Fujian Taiwan farmers’ pioneer park has a scale, and each has its own characteristics, also harvest the good social efficiency, economic benefits and ecological benefits, but it has also exposed many problems remaining to be solved in the process of its rapid development.Firstly, the article uses literature research and field survey method to analysis the development status of Fujian Taiwan farmers pioneering park and its leisure agriculture. Then, by using SWOT method to analyze its competitive advantage、 competitive disadvantage、opportunities and challenge, the article concludes that SO strategy pattern is the most conducive to the development of the model. At the same time, the article selects Zhangping Taiwan farmers pioneering park as a case study object, uses questionnaire research to conduct visitors, and summarizes the survey results to realize that the problems existing in the leisure agriculture development. Finally combining with the results of SWOT analysis and case analysis, from the supporting facilities, personnel training, management, brand building, marketing, cooperation between Fujian and Taiwan, financing, policy and so on, the article builds up the promotion strategy of leisure agriculture in Fujian Taiwan farmers pioneer park.