Study On The Strategies Of Upgrading Rock-tea Industry In Wuyi Based On The Agricultural Culture Perspective

Tea is one of the most Chinese characteristic products, and tea industry has also been proved to be one of the advantage industry that has an exuberant vitality by history. Combining agricultural culture with tea industry is an important means to promote tea industry. The essay takes Wuyi Rock Tea industry as an example, first, summarizes its development present situation and existing problems, then puts forward the improving path of Wuyi Rock Tea industry in the view of agricultural culture, and the corresponding guarantee system. The main conclusions are as follows:Firstly, the development present situation of Wuyi Rock Tea industry: ecological environment is well, industry scale development is moderate, tea quality effectively improve, brand position is established and marketing keeps increasing. Secondly, the development present situation of Wuyi Rock Tea culture:frequent tea culture and economic activities, the acceleration of tea culture science and technology, tea culture creative industry to be still growing. And it also some problems such as lacking tea culture tourism development as well as the weakness of tea culture service consciousness. Thirdly, the improving path of Wuyi Rock Tea industry in the view of agricultural culture including deeply mining the agricultural culture connotation of wuyi rock tea, attaching great importance to the design and development of wuyi rock tea culture project, making strategies related to tea industry resource culture. Fourthly, improving strategies of Wuyi Rock Tea industry in the view of agricultural culture: strengthen the government guidance and support, develop Wuyi Rock Tea culture tourism and continue to advance enterprise culture construction.