The Incentive System Optimization Research Of The Fouth Senior Management In A Life Insurance Shandong Branch

Along with the pace of economic globalization accelerated, the competitive environment of insurance enterprises is becoming increasingly complex. Same as the competition for talent. Especially the introducing of Several opinions on accelerating the development of modern insurance services and Several opinions on accelerating the development of commercial health insurance added a thick one on Chinese insurance history. The cultivation of core competence and the retention of outstanding employees become the key of insurance enterprises. Improving the efficiency of team work effectively, creating excellent enterprise culture and incentive structure of cultivating core competence have received more and more attention in the field of insurance enterprises.The Shandong branch of A life insurance company was established in early. It has sound organizational structure and huge organization system. Under the guidance of the company, the Shandong branch take the market as the guidance to engage in strategic restructuring, optimize the internal management and cultivate the core talent in recently years. Although it has made great achievements, but with the insurance industry competition is becoming increasingly fierce. Because the A life insurance company established earlier and have larger branches. There are still many problems such as the person in charge of the management is not perfect and frequent personnel flow. This article from the actual situation of Shandong branch company. Through to the senior managerial personnel’s management situation of the fourth level institutions in-depth analysis and research by using the methods of questionnaire and interview to find out the fourth level mechanism of A life insurance Shandong branch executive’s main problems exist in the system of incentives. Namely performance management system should be perfected, the salary system should be further optimization and executive career development channels is not smooth. On this basis, the author use the domestic and foreign incentive methods and ideas of the incentive theory to the inscription from the reform of fourth level organization construction, perfect performance management system, compensation system optimization and smooth career development to carry on the optimization design of A life insurance Shandong branch fourth level institution executives and put forward the optimization scheme for the implementation of safeguard the actual situation of enterprises.In this paper, through carries on the analysis and the research with the combination of the author in A life insurance Shandong branch for many years of work. It has strong pertinence and practicability. Not only for the A life insurance Shandong branch to solve practical problems but also provide the ability to other life insurance industry branch management, the promotion of grass-roots management team and improve the core competitiveness of enterprises for reference.