The Research Of Marketing Performance For The Business Hall In China Mobile Changsha Branch Under The Background Of The Mobile Internet

The mobile Internet tide swept everything, to work in all aspects of life have a profound and lasting impact. For traditional operators, this kind of influence is more far-reaching, both for the operators of the form of products, or the profit model, and even the future development curve, forcing its happening changes in turn the world upside down.In the 4G times, virtual operators to be potential to advance communication service market, from the BAT and other mobile Internet giants have launched a mobile application products emerge in an endless stream of various lines of self hall channels, China Mobile spent a lot of energy to build in the early stage should be out of a can response to the mobile Internet era, but also continue to demand play mobile has both advantages and characteristics of the road.In this paper, through the analysis of the mobile office in Changsha and self competition, entrants and its own strengths and weaknesses and other aspects of the situation, learning together with from different industry mobile Internet to deal with the case, the reference will be from Apple entity channel into customer acquisition of brand and image of the ultimate experience, customer and product showcase the friendly interactive space, from Suning as collaborative aspects of bowel accumulated experience of retail channels online and offline learning, reflection from also trapped in the physical channel shrinking demand and the limited space for development of the financial industry research and analysis in the case, under the tide of mobile Internet industry is how to through the original entity channel function or bearing content the transformation and innovation, capital and development space and continue to win the competition.On this basis, from the Changsha mobile self Hall current resource conditions, development trend based on the "three lines", starting from the promotion of marketing effectiveness goals, combined with customer demand characteristics, perceived as a starting point from the contact line design, publicity, marketing experience, in line with the customer experience marketing effectiveness as the center promotion, from online and offline cooperative channel segments, improve channel locking effect and other aspects of the difference operation, from the grasp of the business hall location and technology partners, product recommendation, position, marketing applications show a win-win perspective to enhance the effectiveness of marketing force.In order to ensure the implementation effect, through the establishment of self hall service marketing to promote the implementation of the project manual step by step, build customer demand analysis system to strengthen the fine self office systems, experiential marketing skills training, improve the appraisal supervision system, set up employee mentoring system support, could be implemented effectively, and to ensure that the project implementation.