Analysis On Marketing Costs Management And Countermeasure Research Of "A" Electric Appliance

Marketing is the junction of enterprise and market, under the new economic situation, the enterprise marketing environment is becoming more and more complex, in the same industry increasingly fierce competition in the market sharing and product sales, what’s more, the further development of economic globalization and domestic market economy is no longer limited to the production to the requirement of enterprise development, is more of a marketing management, the enterprise must actively to find market and cater to the market, meet the market in order to achieve the purpose of the enterprise’s survival and development, thus, the most basic requirement of enterprises to adapt the market is to strengthen the marketing management of products and services, further is the marketing cost management and control, through the management of the marketing cost control to achieve the stability and growth of corporate profits income. Therefore, the enterprise marketing cost management is an important content of enterprise cost management, must be fully considered in the comprehensive development of the enterprise strategy, enterprise change cost management idea, give full play to the cost management in the balance of positive and beneficial role in marketing strategy.To fully implement the cost management in the marketing link, and based on the previous business marketing cost management theory and research, this paper give us a new way of marketing cost management and control, and put forward the marketing cost management as a important content and status of the enterprise development strategy analysis the details of the cost management in marketing process, and study how to achieve the efficient cost control. In offer to verify above points, through the analysis of A company, the marketing cost management framework construction, problems and relevant improvement measures, to the enterprise marketing cost management of cost analysis and cost budget, cost control and so on were discussed, and explore to establish marketing cost management strategy, especially in new product strategy, promotion strategy and distribution strategy and pricing strategy, marketing strategy combination of management content and the development countermeasures, so as to realize the organic combination of marketing management and cost management.