Research For ZTY Enterprise Travel E-commerce Service Platform Model

With domestic tourism industry booming,self-organized expedition is under flourishing,TOURISM gradually emerge the characteristic of personalization and independence,the ratio of visitors making consumption by online increased sharply,meanwhile every tourism industry and scenic spots start to invest E-commerce, because of various tourism services,medium and small tourism enterprise as well as scenic spots lack of capital,technology and human resource ect, moreover informatization basis is weak,if all together invest E-commerce platform,on the one hand cause high investment cost,on the other hand leads to social repeated investment,it is not conducive to save social resource.Combined with the actual situation of ZTY company,make model research of E-commerce public service platform of tourism oriented value chain, propose to establish public E-commerce platform model for small&medium tourism enterprise and tourist attractions, in order to offer one-stop E-commerce service for small & medium tourism enterprise and provide whole online travel as well as consumption service for visitors through building open information distribution,search engine,electronic authentication, online transaction,online payment and settlement as well as E-commerce support system,expansion and integration with other third party value added applications,on this basis,further to put forward with ZTY tourism E-commerce platform,business and competiveness model,platform function as well as operation rules to offer strategy source for ZTY company’s management. Through our research striving to reply on public E-commerce platform,reduce repeated investment as well as construction, targets to offer new ideas for small small&medium tourism enterprise and tourist attractions developing E-commerce.The first Chapter of article is to introduce writing background,writing significance And purpose,research method as well as ideas,the second chapter analyzes tourism E-commerce current situation and main model,the third chapter describes ZTY company’ tourism E-commerce platform construction background,ZTY’s internal and external environment as well as strategy source,the fourth chapter illustrate the type of ZTY’s tourism E-commerce platform as business model and competiveness. The fifth chapter state the function realization and operation regulation of ZTY tourism E-commerce platform model,The sixth chapter introduce the actual effectiveness of ZTY’s tourism E-commerce platform model operation.finalized conclusion.We propose ZTY public E-commerce service platform as tourism middle man which make smooth contact on every part of the value chain and promote the development of chain value in the direction of internet,helps to inject new vitality into tourism industry,this article will introduce multilateral platform and cloud service model into tourism E-commerce field which could have certain reference significance on the transition of technology developer and supplier towards to platform dealer.