Reserch On Competitive Strategy Of China Mobile Group GuangDong CO.,LTD YangJiang Branch

Under the background of the The emergence of a large number of new business and new application of the Internet, chat application software to make more and more people tend to use mobile phone for free "message", Even though the transmission of voice function, even the mobile phone with voice calls is used more and more less.. Application of strong shock in mobile Internet, telecom operators and value-added services voice services limited continuous depreciation and marginalized, revenue growth slowed down a road, How to further becoming a conduit for the market competition in a new way, continue to maintain the industry competitive advantage is a subject worthy of serious consideration, this paper studied deeply meaningful.This paper takes China Mobile Guangdong Yangjiang branch (hereinafter referred to as the Yangjiang mobile) deep pipeline potential in market competition of flow of management as the research object. On the one hand, through the five forces model analysis and external environment evaluation using PEST analysis, Potter’s matrix (EFE), the Yangjiang mobile on the external flow of business the macro environment, industry situation and market competition situation of the more in-depth analysis, summed up the Yangjiang mobile traffic management external opportunities and external threats from another; hand, this paper uses the core competitive ability analysis and the internal environment evaluation matrix (IFE) to find out the Yangjiang mobile traffic management on the internal strengths and weaknesses; on this basis, through the analysis of architecture by using SWOT tools, and then program, flow of business competitive strategy for alternative, and using quantitative strategy evaluation matrix (QSPM) to determine the specific scheme, flow of business competitive strategy; finally, this paper discusses the specific measures to implement the Yangjiang mobile traffic management competition strategy and feedbackAt last, Through this research, Yangjiang mobile won the flow of business competitive strategy theory and practice based on a combination of. This kind of competition strategy and its formulation process, whether it is for Yangjiang mobile, or for other similar operators, can be used for reference.