The Effect Mechanism Of Entrepreneurial Passion On Entrepreneurial Performance

Review the literature of entrepreneurship research, we can find in the field of entrepreneurship, the scholars currently tent to examine entrepreneurship from rational perspective, they pay little attention to the irrational factors in the entrepreneurship. However, the entrepreneurial process is an ongoing process to accept risks and challenges, some irrational factors often accompanied by entrepreneurs. In recent years entrepreneurship scholars began to pay more and more attention to the mood of the entrepreneurs, but the discussion has only just begun. As an important emotional experiences of entrepreneurs, passion has always been considered essential for entrepreneurs. Jobs, Ma and many other successful entrepreneurs believe that entrepreneurs must always have passion, without passion is difficult to overcome the difficulties in the entrepreneurial process. However, in the surging wave of entrepreneurship, not all passionate entrepreneurs can succeed. Therefore, to understand what passion is, to explore how the burning passion transform into actual entrepreneurial performance, has important significance.This paper combines with China entrepreneurial situations, based on the theory of entrepreneurial passion, emotion, entrepreneurial performance and entrepreneurial learning, constructed a conceptual cooperation mode between entrepreneurial passion and entrepreneurial performance, and carried out a research into the intermediary mechanism of entrepreneurial learning. Use the questionnaire to survey a sample of 435 entrepreneurs, use the method of multiple regression to analysis the empirical relationship model and theoretical assumptions.This main research results are as follows:1. Build a five dimensions mode of entrepreneurial passion, including identity, joy, flow, toughness and adventure; 2. Build the conceptual cooperation mode of entrepreneurial passion, entrepreneurial learning and entrepreneurial performance, put forward the inverted u-shaped relationship between entrepreneurial passion and entrepreneurial performance, the matching relations of entrepreneurial passion and entrepreneurial learning, entrepreneurial learning play a intermediary role between entrepreneurial passion and entrepreneurial performance; 3. The empirical analysis results show that:(1) entrepreneurial passion can be measured by identity, joy, flow, toughness and adventure;(2) the entrepreneurial passion and entrepreneurial performance is inverted u-shaped relationship; (3) the matching relations of entrepreneurial passion and entrepreneurial learning, a moderate amount of entrepreneurial passion helps entrepreneurs to use explorative learning, too high or too low entrepreneurial passion helps entrepreneurs to use exploitive learning; (4) entrepreneurial learning play a partial intermediary effect between entrepreneurial passion and entrepreneurial performance.; 4. Based on the empirical results, this paper puts forward the entrepreneurial passion management strategy, and points out that entrepreneurs should match the entrepreneurial learning according to different degree of entrepreneurial passion, in order to improve the learning efficiency and achieve business success.