Research On Development Strategy Of Shenyang Machine Gear Company

With the transformation and upgrading of the Chinese manufacturing industry, now the domestic gear manufacturing enterprises are facing the unprecedented competition pressure in the market, so an effective development strategy is especially crucial for a gear production enterprise. In this paper, using Shenyang Machine Gear Company as the research object, we especially study on the company’s development strategy, and provide theoretical advices for the future development of Shenyang Machine Gear Company.First, in the paper we introduce the research background, purpose and significance, and the theory of related research are briefly introduced; Second, using the strategy research theory to analyze Shenyang Machine Gear Company’s external and internal environment.As the Machine Tool Industry is going down, the survival and development of Shenyang Machine Gear Company becomes more and more serious, thus on the basis of the company’s internal strengths and weaknesses, and the external market opportunities and threats which the company is facing,we propose the development strategy for the company; Finally, according to the strategic goal of Shenyang Machine Gear Company, we put forward the safeguards to ensure the implementation of the strategy, and provide the reference for the future development.Shenyang Machine Gear Company is affiliated to Shenyang Machine Tool Group Company. Shenyang Machine Tool Group Company is in the leading position of Chinese Machine Tool Industry, thus the research on strategic development of its subsidiary company has a representative and significant importance. Based on the analysis of macro environment, industry environment, market environment and internal factors, we propose the advices for the company,and in the future the company must do some reforms to ensure the realization of the strategic goals in the following areas:the organization structure adjustment of the company, the management of marketing channel and the corporate culture, the optimization of the salary systems. Only through the development strategy formulated and implemented effectively, Shenyang Machine Gear Company will remain invincible in the fierce market competition and realize the sustainable development of the company.