Research On Development Strategy Of Shenyang DYY Catering Management Co.LTD

Shenyang DYY Food&Beverage Co.,Ltd.is a high-level catering enterprise founded in 2002,located in Tiexi District of Shenyang City,which is mainly engaged in catering and cultural heritage.It develops and integrates the innovation of Liaoning cuisine,providing customers with high-quality cuisine.Experience.In recent years,due to the impact of policy factors,the high-end catering industry,there have been a number of banquet banquet and the phenomenon of unsubscribing tide,which also to the Shenyang DYY Food Co.,Ltd.has brought the development of business hit.Shenyang DYY Food Co.,Ltd.If you want to survive in this environment and long-term development,we must have their own core competitiveness.Therefore,it is necessary for DYY Food&Beverage Co.,Ltd.to carry out research on the development strategy.Based on SWOT analysis and Porter's five-force model theory,this paper analyzes the industry environment.social environment.company's resource allocation,core competitiveness and the advantages and disadvantages of Shenyang DYY Food&Beverage Co.,Ltd.,the opportunities and challenges.And other in-depth analysis.The paper analyzes the principles and basis of the company's development strategy,the strategic objectives,and puts forward the development strategies suitable for the company,including the strategy of differentiation agglomeration,direct + cooperative operation + chain management,multi-brand strategy,Cultural strategy and human resource strategy.Finally,a series of Shenyang DYY Food Co.,Ltd.to implement the development strategy of the measures and protection.In order to expect to be able to Shenyang DYY Catering Co.,Ltd.to make positive and beneficial theoretical exploration.