Test Study On Evaluation Of Commercial Bankscore Competence Based On Social Responsibility

Along with our country economy more competitive, the role of commercial Banks is more important. Commercial Banks as the hub of China’s economy, the market regulator, is linked to the whole economy and society. Nowadays with the development trend of economic globalization, foreign commercial Banks of our country commercial bank, increasing the impact of China’s commercial Banks rely on their own local resource advantages, it is difficult to possess favorable competitive position in the market for a long time. To undertake the social responsibility to improve the optimizing internal and external environment as to enhance the core competitiveness of commercial Banks, has become the current financial, government, and the focus of the society from all walks of life, has important theoretical significance and practical significance.In this paper, based on the strategic management theory and stakeholder theory analysis of the social responsibility and the relationship between the core competitiveness of commercial Banks, combined with the banker, published by commercial Banks commercial Banks core competitiveness ranking and the first half of 2014 financial statements for the original sample data, scientific system of analysis, explore the social responsibility and the relationship between the core competitiveness of commercial Banks. In this paper, combined with the feature of commercial bank core competence will be responsibility, social responsibility can be divided into the Banks themselves governance of commercial bank responsibility of technological innovation, development strategy, human resource responsibility, product service responsibility, organization process reengineering liability the six directions, and around the six responsibility direction establishes an index system of our country commercial bank the core competitiveness, and through a structural equation model validation. Verification indicates that social responsibility and the commercial bank core competence are significant correlation. Social responsibility for the impact of commercial bank core competence mainly formed in based on their own governance responsibility management ability, based on the product/service responsibility form the market share of ability, responsibility based on the strategic development of the external coordination, based on the responsibility form of innovation ability and technology innovation based on organizational process reengineering formation ability of culture. At last, by using support vector machine to evaluate listed state-owned commercial bank’s core competitiveness, achieve for cultivating the core competitiveness of state-owned commercial Banks to provide some reference Suggestions.