Rural Tourism Project Financing Risk Assessment

Rural tourism is the use of the natural environment in the rural village areas, animal husbandry and fishery production, folk festivals, rural culture, village town, farm life and other resources through scientific planning and development, design, provides visitors with tourism, entertainment, fitness and many other services of tour operator activities.The current pace of rapid development of rural tourism, local government for the construction of local tourism development of rural tourism investment and financing exploration and research markets, diversification to solve the problem of shortage of funds.Constructed a series of problems the new financing system for rural tourism, in a lot of investment, attract social capital also brings risks for rural tourism project financing.In the process and structure new rural tourism financing system, a series of problems, a large number of investment promotion and capital introduction for construction projects, attract social capital, as well as the construction of the rural tourism projects in the process of capital into the risk.In the process of rural tourism project financing, there are a large number of unknown factors and random factors, and rural tourism project itself exists in the process of financing risk and financing risk will directly affect the rural tourism projects financing and implementation results,for rural tourism project, therefore, to establish a scientific and maneuverability of the financing risk evaluation model, put forward the corresponding risk policy response, is the key to ensure the smooth progress of the rural tourism project financing, also provide the basis for project investors make investment decisions.On the basis of correlation analysis, the first describes the domestic and international project finance risk status of project evaluation studies tourism and rural tourism project evaluation, obtained articles necessity rural tourism project financing risk assessment studies. Secondly, the concepts of this study were to define the problem of financing, financing risks and rural tourism projects have been defined; and elaborated characteristics of rural tourism projects and financing risk evaluation theory.Again, based on the evaluation of the project has been summed up the general project financing risk factors, combined with features of rural tourism projects to identify risk factors for rural tourism project financing of this study, analysis of social risks, economic risks, construction risks, natural risks, including, credit risk and management risk six areas, and all indicators were explanations.Then, the identified financing risk factors to build rural tourism project financing risk evaluation index system, describes the information entropy and fuzzy comprehensive evaluation theory, and describes the index weight, choose fuzzy comprehensive evaluation method using entropy method for rural tourism project financing risk assessment process.Finally, the use of index evaluation system has been built by expert scoring empirical analysis of Lujiang County, Fu Ling Wan Shan Park project financing agro-ecological risk assessment, risk evaluation results of the project financing of a general risk, financing risk analysis from the perspective of agro-ecological construction feasibility park projects.