Development Of Longkou Port Liquefy Article Wharf Strategy Research

Longkou port located in the center of Ring-Bohai economic circle, has been confirmed one of18coastal regional important ports by the government. There are the broad hinterland, locational advantages obviously, and the local petrochemical enterprises have powerful economic strength. With the development of national economy and the improvement of people’s consumption level, the demand for chemical liquids will continue to increase, the imports and exports of chemical liquids can maintain a strong momentum of growth. Port is a key link of the modern logistics, bearing the essential role in the whole logistics supply chain, and facing with a precious development opportunity.Since the end of last century, Longkou port has begun to develop chemical liquids business, and gradually developed into one of the major chemical liquids transshipment port in Shandong province, became the largest chemical liquids transshipment and storage base at the south of Bohai sea coast, the cargo handling capacity will break through12million tons at the end of the twelfth five year plan. Meanwhile Longkou port is also facing fierce competition from peers, and competition intensified, facing with problems of survival and development space being squeezed. How to develop and strengthen itself, to seek a breakthrough in the differentiation strategy, is a significant research subject.This thesis was established based on this background, guided by the enterprise strategic management theory, started from the actual situation of Longkou port, analyzed of the internal and external environment, define the advantages, disadvantages, opportunities and challenges of the development, analyzed the strategic choice principles and strategic positioning, set strategic goals for the development of chemical liquids business, and determined the key point of the strategy enforcement, at last the developing strategic measures was made up.