Research On Financial Strategy Of Northeast Auxiliary Chemical Industry Co., Ltd

With the increasing proportion of share of Chinese rubber chemicals products inthe international market is higher, the main export trade barriers is more and morestrict, the export cost pressures and additives, including many rubber chemicalsexport enterprises under more, ability has seriously affected the enterprises toparticipate in international market competition, but also cause the negative effectscan not be ignored on the company’s overall level of profitability.Thevigorous development of the current domestic and foreign automobile industryand rubber industrymanufacturing rubber auxiliary enterprises to provide a hugespace for development, and domestic macroeconomicenvironment for the newrubber additives products provide a very favorable policy support, so it can be saidthat theNortheast Auxiliary Chemical Industry Co., Ltd as the representative ofthe emerging domestic rubber chemicals production enterprises atpresentinpresentinextremely favorable development opportunity. Of course, along withopportunitiesandit alsochallenges, with the steady increase in domesticrubber auxiliary market, a large number of foreign rubber auxiliaryindustrygiants started pouring in, with its technology,capital,market advantages,quickly toseize market share;at the same time, some domesticindustry leading enterprisesbegan to develop, in cooperationinnovation as the source of power, to technologyR&D as guarantee, green environmental protection as a social value idea, to enhancethe value of wholeindustry chain for the competitive advantage, continue to growand develop, in the consolidation of the domestic market share at the sametime, adhere to go out of the country, and actively participate in international competition, enhance the ability to supply for the international market demand of theenterprise, the dominant position and the right of discourse for global rubberadditives the market competition.This study based on the formulation, implementation and evaluation of thefinancial strategy of Northeast Auxiliary Chemical Industry Co. as the researchobject, first analyzes the main content and running conditions of the financialstrategy of Northeast Auxiliary Chemical Industry Co., analyzes theexistingproblems andproblemsand causes; secondly, by using the SWOT analysismodel, on the external market environment, competition of Northeast AuxiliaryChemical Industry Co.’s current business facing the development of the financialenvironment, product supply and demand environmentandindustry environment, andthe internal organizational structure and corporate governance, financial resources,solvency, assetoperationabilityand growth of enterprises to conduct a comprehensivestudy, analysis of opportunities and challenges of development of NortheastAuxiliary Chemical Industry Co. face currently, advantages and face theopportunities and challengestheAdvantage and problems; thirdly, accuratepositioning in the enterprisefinancialstrategyand the company’s overall businessstrategy, business strategy is based on the relationship, thecompany overallstrategy, business strategy for the company’s financial strategy of the request, andthrough the analysis of the key influencing factors on enterprise financialstrategy, determine the company’s financial strategychoice and to develop notonly and the whole body by Stage in the life cycle of business strategy, businessstrategyand enterprise is to adapt, but also should pay more attention to thecompany’s financial strategy of the overall business strategy, business strategy tosupport, guide and counter restriction function; this principle on the basisofthe northeast, then help the core financial strategy agent chemical companyand multi-levelfinancial strategythe main content of the corefinancialstrategy, which includes company financing strategy, investment strategy, dividend distributionstrategy and working capital management strategy, andmulti-level financialstrategies include low coststrategy, Northeast Auxiliary Chemical Industry Co. cashpoolmanagementstrategy, exportforeignexchange risk management of foreignexchange and tax planning strategy; finally, analyzed the themanagement andevaluation of the financial strategy of northeastauxiliary chemicalcompany’s paper,the budget control andcomprehensiveperformance evaluation, to adjust and optimizethe financial strategy of northeast auxiliary chemical company.