The Application Of IPD In The Flat Display Enterprise

With the development of information industry and promotion of digital life, explosive development of display products, customers for the product personalized experience and satisfaction of the demand is higher and higher, more and more kinds of products, functional indicators also become more and more complicated, which directly resulting in the R&D projects increased sharply, product performance pursue excellence, and products listed speed and products replace as quickly as possible.In the face of such cruel competition environment and the competition of the domestic and foreign enterprises, now the main problems faced by the enterprise performance is not enough in the product planning, long development cycle, product listing benefit is not good. In the enterprise scale expanding, the original functions of the R&D system of project management model already can’t keep up with the market customers growing, demand of customer and the need for the development of enterprise, urgent need to adjust the existing R&D management system, realize the product customer orientation, speed up the pace of product development, reduce the development cycle, improve product benefit.In the integrated product development management system, the product is with the market oriented, product development as an investment to manage, pay attention to the process and product reforming, and to the team management, concurrent engineering, pipeline management as the core thought, so as to ensure the product development project successfully completed and commercial success, and as far as possible to reduce the cost of development.Based on the research of integrated product development management ideas and practical application, with enterprise own characteristics. First of all, analyze the display area of high-tech enterprises current situations and problems of the new product development project, then, improved the design and process optimization of the current situation and problems in enterprises, next, through the system design and practical research, to find a suitable for enterprise own development and R&D project management system and method, finally, the new system application and results analysis, to verify the application effect of the management system in the field of flat panel display. Enhance the enterprise own R&D project management level and the enterprise core competitiveness at the same time, to provide reference to the related industry.