| As the central proposed to speed up the strategic goal of agricultural modernizationrealization, agricultural industrialization has became the focus and hot of theimplementation of the target. Because agriculture has the properties of highinvestment, high risk and low reward constitute, so agricultural industrializationenterprise has many problems which directly lead to the hard growth of agriculturalindustrialization, such as operating non-standard, financing difficultly. Thus, it hasbeen a burning question that combines the national macro policy with industrialbackground, develops security, investment, financing advisory and other financialservices.This paper reviews the status of the industrial development of the domesticagriculture,Jiangsu Province,the industrialization of agriculture from solving difficultproblems of corporate finance start WLS Investment Guarantee Co., Ltd. Jiangsuconducted in-depth research.On the basis of using PEST analysis method to analyzethe macroeconomic environment,and then combined with Michael Porter’s fiveforces competitive model analysis of the competitive situation of domestic securityindustry,while the company’s internal environment WLS analyzed then through theSWOT analysis,summed up the opportunity facing the company,threats,strengths andweaknesses;finally determine the appropriate development strategy,namely theintegration of centralized strategy can be summarized as follows:(1) based on JiangsuProvince Agricultural investment and financing markets,good existingguarantees,investment,consulting business,while using vertical integration strategyrelated to the security industry into the financial sector.(2)the choice of customerfocus on the agricultural sector, the formation of the agriculturalguarantees,investment in agriculture,agricultural finance three developmentplatforms,covering the whole of Jiangsu Province eventually became industrializedagricultural investment and financing platform for the group operation;then proposesa strategy to implement the ten areas of security measures,that focus on improving theoperating income,sound risk management system, enhancing human resourcesmanagement,enriching the enterprise capital strength,establishing equity structure ofcompany,strengthening the cooperation with bank,improving the level ofmanagement,building up the product innovation system,enterprise culture and band. |
