The Research And Solution For Ol Company How To Implement CRM

CRM, which is the customer relationship management, referring to the company understand and influence customer behavior through meaningful communication, in order to improve customer acquisition, customer retention, customer loyalty and customer earning profits.Overall, it is the realization of personalized customer service. It emphasizes customer-centric, and all business should be carried out around the customer. The core of CRM is that through continuous improvement and management of corporate sales, marketing, customer service and support and customer-relationship-related business processes to improve all aspects of automation. Then the reslult will be shortening the sales cycle, reducing sales costs, expanding sales, increasing revenue and profitability, seizing more market share, seeking new market opportunities and sales channels, and ultimately improving the enterprise’s core competitiveness, and keeping companies in an invincible position in the current competitive environment.In the more increasingly competitive environment, market structure has changed dramatically; then, the concept of corporate marketing, management has changed as well. And customer business development has become the most valuable and most important resource. Facing the smaller and smaller differences between products, closer promotion methods, more and more competitors, and increasingly customers’ demanding, the individual enterprises’t targets are that how to meet customer needs, and build strong and long-term customer relationships.In this paper, as the background of OL Company, using the customer relationship management theory, find out how to help companies to maximize the customers’ development, acquirement and retainment, and then get the competition advantage in the fierce market. First, from customer relationship management research background, focus on the emergence and development of CRM, and leading to this paper’s questions, those are the present development situation of OL Company in China, and the need for the implementation of CRM in OL Company. Then, leads to CRM requirements analysis of OL Company’s CRM; then the status quo of the OL Company, the use of customer relationship management theory, the formula for the implementation of OL Company overall planning and management of CRM solutions. Finally, around the OL Company’s customer relationship management program, proposed the safeguards implementation of CRM.