Ey Pharmaceutical R&D Strategy Study

At present， small and medium-sized pharmaceutical enterprises in China accountedfor the vast majority of the total number of pharmaceutical companies，pharmaceuticalresearch and development is more generic drug variety， lack of planning andstrategic system， small and medium enterprises how to formulate and implement thestrategy of drug development， realize the variety innovation to gain competitiveadvantage，at present this study is less，this analysis and research the EY pharmaceuticalR&D condition， put forward EY pharmaceutical drug development strategy andguarantee measures.The theory and practice of combining the current situation and enterprise drugdevelopment strategy research situation of the domestic pharmaceutical industryisreviewed， followed by the use of the theory of enterprise competitiveness，strategicmanagement theory， the product life cycle theory， analyzes the EY pharmaceutical drugdevelopment of internal strengths and weaknesses and the external competitiveenvironment， in accordance with the use of internal resources advantages and the externalopportunities， avoiding internal weaknesses and external threats ideas， putforward EY pharmaceutical drug development strategy: in the new productselection， key to the development of good market prospect of generic drugsand the varieties of two development，development is relatively easy to the success of"me-too" drugs， and ultimately developed completely innovative varieties; in drugdevelopment， according to the different situation choice of joint research anddevelopment with independent research and development， should pay special attentionto cooperation with the CRO company; the three is the input mechanism of R&D， canimplement multi-channel financing， acquisition of R&D funds. At the same time putforward strategic focus two leaves pharmaceutical drug development， provide principledguidance for the implementation of the strategy， finally make the pharmaceutical R&D EY pharmaceutical drug development strategy.Strategic research is an important part of pharmaceutical enterprise developmentstrategy， this paper tries to help the EY pharmaceutical strategy for drug R&D， and todevelop measures to guarantee the implementation of the strategy， to the enterprise togive clear guidance on the research and development direction of choice， so as to realizethe strategic plan for the development of enterprises，but also provide a reference for otherdomestic small and medium-sized pharmaceutical enterprise strategy formulation，stronger as part of efforts to promote China’s pharmaceutical industry bigger.