Research On The Network Marketing Of Agricultural Products In Shixing County

As the growing influence of the Internet in recent years,our country agriculture has ushered in a new opportunity and entered transitional period.With the improvement of rural infrastructure,our rural e-commerce develop rapidly,rural business model innovate constantly,the content of the service enrich constantly,and the scale of e-commerce transactions expand constantly.For farmers,the rise of Internet marketing can cut down the brokers of agricultural products,can exponentially increase farmers ' income and further widen the channels of increasing of the peasants,without increasing the burden on urban residents.At the same time,it also puts forward some new requirements to farmers and agricultural products enterprises.They not only should pay attention to the agricultural product production,but also to keep pace with the times,constantly absorbing advanced technology and marketing concept.The development of our rural e-commerce is still in its infancy,but the pace of development should not be underestimated,whether in infrastructure construction,or in the network marketing environment and related policies and regulations,are in continuous improvement.At present,our country has many area farmers and enterprises to pay attention to the network marketing,even by the way of network marketing,achieved no small success.The author takes Shixing County as the object of study and makes a thorough study of the current situation and problems encountered in the network marketing of agricultural products in Shixing county through the use of field surveys and literature research methods.The study found that Shixing County agricultural foundation is solid,rich resources of agricultural products,such as Shixing Tung,large fruit loquat,Myrica rubra,Dendrobium,letinous edodes,fungus,dried bamboo shoots,chestnuts,plums,grapes,oranges and other agricultural products,what provide a good foundation for the development of the network marketing of agricultural products.But at present,Shixing County agricultural products mostly by the entity market and the stock sales and circulation.There are some problems in Shixing County agricultural products marketing network,such as the imperfect development ofmarket players,the lag of infrastructure and logistics,the imperfect development environment and the lack of qualified personnel.In order to fully realize the network marketing of agricultural products,but also need the government,farmers,business,close cooperation between logistics and consumers.Therefore,increasing logistics channel construction in Shixing,discovery and cultivation of talents,establish and perfect rules and regulations and enhancing the construction of credit system of the site,is the focus of Internet marketing of agricultural products in Shixing,future development.