| With the rapid development of market economy, the continuous improvement of people’s living standards, the domestic industry has been bathing considerable development, has been completely out of the traditional "bath house" model, from the previous bath just to relieve fatigue, body cleansing the sole purpose of the bath, and then developed into not only a clean body and mind to relax, unwind and purpose unwind. Bath center are successful while working side bathing, business, widely important place to socialize with it brings a standardized, specialized, multi-functional and recreational bathing for comprehensive integration of entertainment, bath mushroomed emerged out of, are bound to bring a bathing industry intensified market competition. Let people in a fresh and elegant atmosphere in the bath and gradually integrated into the concept of the idea of a modern society, the formation of a unique bathing culture, but also to create a bath industry with Chinese characteristics.While the face of broad market and fierce competition, bath investors and managers must be clear whether the industry can invest into the bath, bath center position after entering, we must grasp the trend of the future and the development of good industry, through scientific management management concepts and methods to improve the bath in the industry’s competitiveness. This study focuses on the actual situation of Zhengzhou, the use of the theory of knowledge and learning MBA, investment in Zhengzhou Fragrant leaves spa hotel feasibility analysis, the outcome. As an important basis for real investment or not. As we all know, invest in a project, the success or failure of various factors receive local political, economic, cultural, science and technology, it is precisely because of uncertainty when faced with a variety of investment, prompted us to conduct a viable before investing analysis. High input means high risk, but that does not mean high returns. Investors will make a wrong decision by the major economic losses. In this study, Zhengzhou Fragrant leaves spa hotel as the object of study, by means of investment projects related to the principles and methods of Zhengzhou Fragrant leaves Spa Hotel as science, detailed, comprehensive analysis and verification, so that you can make a scientific and correct investment decisions. At the same time, establish effective mechanisms for risk management, avoid blind horse, investment failure.The results of the study show that investment in Zhengzhou Fragrant leaves spa hotel project is feasible. Mainly in the following aspects:First, national and local economic strength, people’s living standards improve, the service industry investment prospects. Second, in a competitive market environment, Zhengzhou Fragrant leaves and Spa has a strong competitive advantage. Third, the project has good economic benefits. Fourth, the project has a good social benefits. |