Study On Supply Chain Management Of Xiyuchun Dairy Group Co.,Ltd

In recent years, the rapid increase in demand for our citizens, our country became the world ’s third-largest dairy state. However, with the dairy supply chain continue to extend and behavior of peopleinvolved in the growing complexity of dairy quality and safety issues become increasingly prominent.Dairy quality and safety accidents, serious blow to consumer confidence in the quality and safety of dairyproducts, affecting the health of our dairy industry ’s sustainable development. Strengthen and improve themanagement of the dairy industry supply chain, both for the quality and safety of dairy products or dairyproducts for the sustainable development of enterprises have played a crucial role. However, because dairyproducts are perishable, the supply chain links, and high level of integration, so that from raw materialsuppliers to end users of complex supply chain operations. In the environment of the domestic dairyindustry, the credit crisis, Xinjiang dairy industry is facing unprecedented opportunities and challenges. Asa leading enterprise in Xinjiang dairy, Xiyuchun Dairy Group Co., Ltd. based in Xinjiang’s largest milkbase-Hutubi cattle farm, through dairy farming, dairy processing and marketing of combining the wholeindustry chain business model, which has become Xinjiang market share brand. However, Xiyuchun howto seize the opportunity to become well-known brands of dairy enterprise development has become anurgent problem. Therefore, the current situation and problems of the analyze Xiyuchun dairy supply chainmanagement, strengthen and upgrade as dairy products throughout the production, distribution and sale ofall aspects of supply chain management, helps organizations to ensure product quality and safety,materials, processes, part of the cost control and the establishment of corporate brand image, to promoteXinjiang dairy processing industry, as well as regional economic development are important.Based on previous studies, based on actual business of the Xiyuchun Dairy Supply ChainManagement studied. Firstly, supply chain management research at home and abroad are described, andthe concept of supply chain management and dairy supply chain to define; combing the theory of supplychain management supply chain management experience will be well-known dairy companies summarized.On this basis, the system analyzes the status of Xiyuchun dairy supply chain management, the companyand the need to enhance the overall profile of supply chain management from starting the necessity ofsupply chain management company external market environment, internal operations and to analyze theconditions and enhance the, the structure and characteristics of the Xiyuchun dairy supply chainmanagement were analyzed to explore the Xiyuchun dairy supply chain management problems andreasons provide the basis for optimizing supply chain management countermeasures. Finally, basedproblems and lack of enterprise supply chain management of all aspects of the supply chain managementprocesses, supply chain management to establish strategic cooperative relations, the three aspects of supplychain information management, supply chain management proposed optimization scheme targeted.This paper studies the following conclusions:(1) Xiyuchun dairy supply chain model summary. Inraw milk supply patterns are combined with the company ’s farm-scale models, to ensure supply andquality of raw milk, the company’s existing management model is resource-based supply chain, resource-based resource-based dairy supply chain to dairy processing enterprises as the core business.(2) Xiyuchundairy company supply chain management is significant. Western Spring enhance supply chain managementcompany for the future development of major significance, the company through the implementation ofsupply chain management can be the first company to achieve lower operating costs, followed by stableproduct quality assurance, and finally achieve the purpose of rapid response to consumers;(3) VMImode and the use of Internet of Things technology issues and inventory sales process can be a problem inthe future a better solution company. Suggested that the company should further optimize the supply chain,procurement processes, production processes, and sales process, the establishment of strategic partnershipswith organizations and supply chain upstream and downstream enterprises.