Guangzhou HY Company Business Sector O2O Model Research

2007to2010, the development of electronic commerce has come to a deeper stage, and mature and rapid development of e-commerce, not only has affected people’s habits and customs, also for the HY company business model provides a new power. The establishment of the electronic commerce network market has enriched the original sales channels, greatly satisfy the new demand of consumers, stimulate the consumption growth, increased the size of the market. A net that traditional brand by brand flagship store website, a third-party platform, network distribution and so on ways to expand online retail market, and achieved good sales performance. Online sales lifted the big change of each industry operation mode. In many developed countries, the early brand clothing network marketing has become a kind of common channel. For example, ZARA, GAP and other brands have their own mature online platform, and gradually achieve more sophisticated operation management.With the development of e-commerce, the company’s business sector faces enormous pressure of competition, to implement e-commerce is imminent.020is not new. In China’s e-commerce development,020is one of the oldest business model. In the "ancient" O2O, ctrip is the outstanding representatives. Ctrip, founded in1999, in December2003in the United States listed on nasdaq. Ctrip O2O mode, has become a concept of China’s first listed. Like standard O2O, ctrip cable on line two parts business. Online provide the destination guide covers almost500scenic spots, and more than10000attractions, transportation, food, music, buy comprehensive travel information such as; Offline to members with hotel reservation, ticket booking, vacation booking and other comprehensive travel services. At present, ctrip has over5000member hotels available for booking at home and abroad, is China’s leading hotel booking service center, the hotel bookings to achieve more than fifty night every month. Apart from ctrip, elong hotel reservation are used to pay mode, online only information flow, without cash flow. The green mango is prepaid mode, and now the020.This article is divided into five chapters. The first chapter is introduction, briefly introduced in this paper, we study the background and significance, as well as articles of research ideas and methods; The second chapter is literature review, the paper expounds this article in the writing process involved in e-commerce theory, and the development trend of e-commerce and O2O are summarized; The third chapter of modern business plate020mode, mainly includes four patterns:the first online offline mode, after the first line after line, after the first online offline and online, offline before online and offline mode, and summarizes the business enterprise to carry out the plight of the020; The fourth chapter respectively from three levels of HY company business020marketing model in the field of study: namely the core level, promote the level and operation level; The fifth chapter puts forward the HY company020implementation strategy, business operations management field is divided into two parts of online and offline strategy.