Business Model Innovation Case Study Based On Big Data

The fast development of information technology and the explosive growth of data has revealed the era of big data, which changes most industries’operation and business model. This paper mainly conducts research on the business model innovation related to big data. Based on predecessors’ research, we introduce IT capability variables to build the business model innovation path model of big data. We select two cases, the National Grid and Alibaba, to analyze the path of business model innovation via the process of value discovery, value creation and value realization.The study has shown that big data has indeed existed direct impact on business model innovation and can improve IT capability of enterprises, thus leading indirect effects on the innovation. We also draw the conclusion that there existing three stages in business model innovation including value discovery, value creation and value realization. Enterprises can apply big data to change business model and gain competitive advantages. This research combines big data with business model innovation and has important academic value in the strategy management field of business model theory driven by big data. Furthermore, this study can offer new thought and method for enterprises to apply big data, and help seize opportunities and realize innovation of the era of big data.